To be amongst the most admired and most trusted integrated utility companies in the world, delivering reliable and quality products and services to all customers at competitive costs, with international standards of customer care.
To set new benchmarks in standards of corporate performance and governance through the pursuit of operational and financial excellence, responsible citizenship and profitable growth.
To achieve excellence in service, quality, reliability, safety and customer care.
To work with vigour, dedication and innovation with total customer satisfaction as the ultimate goal.
To consistently achieve high growth with the highest levels of productivity.
To be a technology driven, efficient and financially sound organisation.
To contribute towards community development and nation building.
To encourage ideas, talent and value systems.
To uphold the guiding principles of trust, integrity and transparency in all aspects of interactions and dealings.